By combining Account-Based Marketing (ABM) and intent data, you can influence buyers early and address their pain points during the buying process. With greater awareness of buyer interest and behaviors in real-time, marketing and sales teams are better prepared to engage key stakeholders and win over target accounts.
1. Demographics: Industry, HQ location, number of employees
2. Psychographics: Motivations, values, purchase decision patterns
3. Technographics: Technologies and resources utilized by the organization
4. Life cycle: Development stage and maturity of target entities
Intent signals are points of data that indicate that a prospect is showing interest or interacting with a brand digitally. Intent is a key inflection point because these people are ready to buy, but there's still a chance they could buy from your competitors instead.This is all part of intent marketing and account-based marketing; identifying customers who are interested so you don’t need to produce a hard sell.
First-party intent data is every data point that you collect about your own users. This includes data you collect using visitor analytics software such as Google Analytics, your CRM, or any other technology you use on your site or in your marketing efforts to collect identifiable user data.
Third-party Intent data is information collected from outside sources that provides a broader view of a buyer’s intent. There are several ways to source third-party Intent data, and it’s important to use a trustworthy source that’s transparent about the methods of collection.
Internal Alignment, Improved Optimization, Better Reporting, Increased Efficiency, Higher Engagement and Retention, Shorter Sales Cycle, Higher Return On Investment .
Website visits, Webinar attendance, Downloads of marketing assets: white papers, case studies, infographics, e-books, Product reviews, Amount of time on industry-related website pages, Online subscriptions to trade or industry publications, Social media interactions.
Behavioral data, actions, and interests shared across digital environments such as your business’ website or app Data collected in your CRM, Data from subscription campaigns, Information collected from social media efforts Offline surveys, forms, and questionnaires
Behavioral data, actions, and interests shared across digital environments from a cooperative of publishers, websites and apps Bidstream data that originates from a publisher’s website or app that passes some site visitor and page-level data.
netcore's cutting-edge technology platforms Flash intent and Unstoppable ABM Engine enable you to enhance your reach and immersive impact to your target audience by combining 1st Party, 3rd Party Intent data into an ABM engine to process the most appropriate target and keeping a tight budget by leveraging our years of experience in building your Brand. With the help of a team of highly skilled Sales development executives, we reach out to these interested buyers. We attract them to your sales funnel to close the deals. This is the strategy which helps us to deliver the highest business opportunities with highest ROI on each project.
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